How your customers perceive your products is directly impacted by the quality of your product photos. In other words – crappy photos mean less sales. We serve you everything you need to reach product photography perfection.
Photography could be your top selling tool if you’re ready to put in the practice and ace those images. In the age of social media and e-commerce, it’s more important than ever to have high quality imagery of your products. In this article we’ll explain why you should prioritise producing high quality photography and our top five tips that will make your products pop! Here are a couple of facts to show the importance of product imagery:
- 90% of information transmitted to the brain is visual
- Visual images are processed 60,000 times faster than text
- 67% of consumers consider image quality to be one of the most important factors when shopping online
Visual images are processed 60,000 times faster than text.
While it’s not quite as simple as just buying a camera, taking some images and posting them online. With these tips and a bit of practice you’ll be acing that imagery in no time.
1. High resolution images
As mentioned above, the majority of people shopping online regard high-quality images as one of the most important things when purchasing online. It’s important that you only use high resolution images of your product. Low resolution imagery will not only make your products look bad, they’ll make your business look bad. Invest in a good phone with a high quality camera or camera and ensure your products are properly presented – in high resolution.
2. Creative composition
The way you shoot your image will have a big impact on how potential customers will view your products and your business overall. Test out different angles like shooting from above to create an artistic touch, or getting close to show off the product detail and structure. Use relevant props or settings. If you’re selling a coffee cups, for example, showing the cup with coffee in it on a nicely set table can add a creative element that is sure to grab attention.
Low resolution imagery will not only make your products look bad, they’ll make your business look bad.
3. Finding your lighting
Good lighting will make the world of difference to your product shot. Where possible, try to use natural lighting and it could be worth your while investing in a reflector screen. This can be purchased for as little as £10 but will transform to the lighting in your image. The better the lighting, the better the image.
4. Multiple angles
With your product images you should be aiming to fill in the gap of how the product is in reality for your customer online. Showing the product from more than one angle will give them a better impression of how the product looks in real life. It’s also a great opportunity to highlight any unique features your product may have.
4. Inspiration hunting
It can be hard to know how to get started, what kind of aesthetic you like and what kind of mood will give your product imagery an edge. Don’t be afraid to do some research and see how other businesses nail their images. Have a look around and take note of the imagery you like and why you like it.
5. Test and learn
You may not get it perfect straight away but that’s not the point. The point is to find and understand what works for your business. Embrace the uncertainty of the beginning and lean into it, you’ll either win or you’ll learn.
- A camera; alternatively a phone with a very good camera
- A tripod; this will ensure your images aren’t blurry
- A white background; this will allow your product to stand out
- A reflector screen; this will help give your product the best light
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Good luck and don’t forget to share your journey with us, drop us an email at firstname.lastname@example.org! Our art director Nikolina Dahl snapped the behind-the-scenes photos used in this article.