There’s no formula for success – but there are some proven tactics every aspiring e-commerce player can keep in mind. Follow our advice and avoid classic blunders when you start selling online.


We’re often asked, “how do I successfully sell products online?”

We’ve seen what works when it comes to selling products online, so we’ve got the recipe on how to do it successfully. We started iZettle because we wanted to help small businesses get the best help available, and we’re excited to share five of our secrets to help you successfully sell products online.

5 secrets to help you successfully sell products online:

  • Hard work works
  • Go niche
  • Make it easy
  • Great customer service
  • Promoting your business

Secret #1: Hard work works

The web provides a level playing field for selling online. There are millions of consumers worldwide, which means there could also be thousands of competitor websites competing for their attention.

Selling products online is just like starting any other business – it involves hard work. The first step is getting visitors to your site; the second is keeping them there by delivering an excellent service and great products. The good news is that selling products online is far less expensive when compared to opening a physical shop.

Our first secret is simple: hard work works. The more time and effort you can put into creating and promoting your business, the more sales you are likely to see. Even if things are slow in the beginning, keep working and you will surely find success.

Start selling online – explore iZettle E-commerce!

Learn more here!

Could fridge magnets be an untapped market and in other words your new niche?

Secret #2: Go niche

“What products should I sell online?” is a question we get asked frequently. There is no right or wrong answer.

We have noticed that niche markets often are more successful. 

The smaller the niche, the less competition, which means you have more chance of your buyers discovering you.

Today’s smartphone-using customers have an attention span shorter than a goldfish. How do you immediately capture their interest?

Secret #3: Make it easy

People visiting your website tend to have a short attention span meaning that you have roughly 10 seconds to grab their attention. Many will leave your site the moment they hit any kind of obstacle, so do your best to make it easy for them.

Three rules to follow are:

  • Allow your visitors to browse freely without registering when they first visit your website
  • Make the navigation on your website or blog easy to use (like putting the navigation at the top of the page)
  • Make the buying process quick and easy. The more steps and information you request, the more friction you create and the higher the chances that customers abandon purchases.

One great tip is to always approach your site from a buyer’s perspective: can you do it quickly and easily without too much thought?

The result is less buying friction for the customer and fewer lost sales for you.

Today there are several platforms that make selling online simple, quick, and easy. The result is less buying friction for the customer and fewer lost sales for you.

Secret #4: Great customer service

When people purchase from a website, they are looking for the kind of reassurance they would get in a physical shop before they purchase. Help them buy with confidence.

One technique when selling products online is to offer a refund for your customers with no questions asked if they are not fully satisfied with their purchase. Another is to show that your site is secure and verified by trusted third parties like Symantec or McAfee. If you are planning on handling credit card information, your website or blog will need to be on a secure server and be PCI compliant. This can take a lot of work, time, and investment.

A simpler alternative would be to use a payment system like iZettle, which securely handles the credit card payments for you without requiring you do anything to your blog or website.

For anyone selling physical products, prompt shipping is important, as is providing the buyer with the ability to track their order. Sorted!

It’s all about buying with confidence! When you sell online, you need to make sure that your customers get the same confidence as when entering a physical store.

Secret #5: Promote your business

The truth is, having a great website or blog might not be enough to bring in traffic and sales. You may find that you need to attract people to your site and inspire them to make a purchase. This is another time when you should put yourself in your prospective buyer’s shoes.

Most likely they will:

  • Search on Google for what they are looking for
  • Ask for advice on social networks like Twitter or Facebook
  • Seek recommendations or reviews from other websites or social media

Getting your website to appear higher in search results is called Search Engine Optimisation or SEO. There are a ton of different SEO guides out there; as an introduction, take a look at available resources at Hubspot. Remember that the benefits of content marketing and SEO in business blogging are endless.

Focus on getting prospective customers to visit your website. Use Google Analytics to see which sources bring the most prospective customers, and which convert best to sales. Then use this to build your marketing strategy.

If you are going to use iZettle to start selling products online, you can easily connect your iZettle webshop to Google Analytics by copying and pasting a single piece of code.

Try writing relevant articles or posts on your site, as well as doing guest posts on other websites that your prospective customers might visit. Get other people to review your products on their website. This will help with your SEO.

You can also invest some money advertising your website on search engines or other websites – this is called Search Engine Marketing (SEM) or Pay Per Click (PPC). The two big advertising networks are Google Adwords and Facebook Ads. Learn more in our separate guides for online advertising.

Repeat business is another vital aspect of building a successful online business as existing customers are your most profitable. Find ways to encourage them to regularly visit your site by updating your content regularly, talking about new products, posting relevant content they would be interested in, and freshening up the areas that you are underperforming (you can see this using Google Analytics).

Encourage your customers to share a link or two on their social media accounts. Remember, you’re not just asking them to make a purchase, you’re asking them to share your online store with their network. Personal recommendations and endorsements can be extremely valuable, and will help you to convert and source new customers.

The final secret is to be patient. It can take a lot of time and effort to build up your audience and your business – but that’s no reason to give up. It may be challenging, but it is also rewarding, and you will get back what you put in.

Take some of the hard work out of selling online with iZettle E-Commerce. It’s the easy way to build an online webshop, with tools to help you successfully sell more.