Did you know there’re about one billion blogs in the world? Is there any point in becoming a blogger in such a competitive landscape? How can you distinguish your message from all the DIY spa treatments, makeup tutorials and health advice out there?

I’ve got some bad news, and some good.

The bad news is that it’s almost impossible to become a blogosphere sensation. It takes creativity, timing and an almost incredible amount of luck. If you still want a go at it, we’ll cover some of the basics in our next post Blog School PART 2).

The good news, however, is that you’re winning half the battle just by publishing. And here’s why you should:

  1. 77 % of internet users read blogs

That’s a lot of people. And every single one is a potential customer.

  1. Websites with blogs have 434 % more indexed (or googleable) pages

Compared to those without. It’s simple: the stronger your presence is online; the easier people will find you.

  1. Consumers trust bloggers (and trust builds loyalty)

People distrust companies but trust people. It’s as easy as that. A personal voice is more likely to be perceived as relatable, credible and unbiased. Actually, 32 % trusts a blogger more than branded advertisements.

  1. In 2020, customers will be doing 85 % of their business without ever talking to a human

Which means that they will be doing their own research before buying a product or service. Scary, huh? Not if you’re on top of the problem (by staying on top of the Google search list).

  1. It’s cheap(er)

Compared to outbound marketing (such as direct mail and ads) the cost of starting and writing a blog is relatively cheap. Of course, you’ll still have to invest hard time and effort if you want to create great content, but if you do it right, the payoff is huge. On average, inbound leads cost 61 % less than outbound ones.

Your turn.