Okay, so you’ve finally set up social media accounts for your salon – good! Now it’s time to let them grow and create some buzz around them. Here you’ll have 4 simple tips on how to do that today!
1. Get noticed
There’s no sense in having a beautiful Facebook page, awesome pics on Instagram and genius Tweets if no one sees them. Make sure people know where to find you. And how to tag your business in their posts. Add your essential social info to your business cards, paint it on the mirrors in front of the chairs and maybe you could even have a landing page with your social feeds when your clients log on to your free WiFi?
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2. Stay up-to-date
What’s happening in your city today? Any big happenings you can take advantage of? Use the proper hashtags and put yourself into that trending feed with your content. It can even be as simple as something you noticed during the latest episode of The Ex Factor – use your imagination, and search for the trending hashtags.
3. Get creative!
Simply posting opening hours and your just-made nails won’t break the internet. Try to find unique themes and ideas to stick out with. Invent silly competitions, post your craziest haircut and ask people what music they want to listen to at your salon.
Invent silly competitions, post your craziest haircut and ask people what music they want to listen to at your salon.
4. Get social media influencers’ attention
You’ll find social media influencers in all industries. Research with help of Twitter Advance Search and find the biggest influencers in your area. There are many influential hairdressers, nail experts, leading barbershops and beauty journalists that have the power of reaching thousands of people in just a tweet. Get their attention by giving them an amazing offer, and in return you’ll get to appear in their feed.