As a business owner, your staff is your most valuable asset. But is it possible to motivate your team with limited resources? Yes, it is! My name is Petra Weslien and I’m heading up the Human Resources department at iZettle. Here are my best tips for how small business owners can motivate their employees!

The beauty industry is fast-paced, and employee turnover is often high in this sector. Employees that quit their jobs can be a salon owner’s worst nightmare, and hiring is often a very costly process. Here’s a few of my favourite tips to keep your employees motivated (and loyal to your salon).

Go further than money

“More money” is for many people the immediate answer to the question of how we can become more motivated at work. But as many studies have revealed, that’s not nearly enough. In fact, salary has very little to do with employer satisfaction (given, of course, that the pay is okay).

No, there are other values at play here. Which is good for you, because it means you can keep your staff motivated even during tough times.

Work towards clear goals

Make sure that everyone in the staff is clear about what the salons’ goals are and break them down into small goals for each individual. As a manager: take the time to understand what drives your employees and what their personal or work-related long-term goals are. Chances are you can find a most beneficial solution together.

Be transparent

It’s much easier for people to feel involved if they know the current state of affairs. Let them in on the challenges you face and ask for clever solutions to any problems you might have. Also make sure to tell them and reward them when things are going really well. Be honest about failures, and make sure to create a culture where failures are seen as a chance to learn and do better next time.

Let your employees grow with your business

Learning new things or developing a creative project is time well spent, also for you as a beauty salon owner. Make investments in the staff and their courses, certifications and seminars. It’s much cheaper to train your current staff member than hiring someone new with the right qualifications. It also shows that there are career opportunities within your organisation.

It’s much cheaper to train your current staff member than hiring someone new with the right qualifications.

Welcome their family & friends

One highly motivational factor is time. Cut the workload and allow your staff to spend more time with their families. While doing so, you can also set higher demands when it comes to workplace efficiency. Let the staff bring their families to your parties and give them heavy discounts on your latest products and treatments instead of higher salaries.

Show some <3

The mechanisms of loyalty and motivation are in fact very common for all living creatures. Give attention, encourage autonomy, be generous with praise and trust the employees’ competence in completing a task.

Give attention, encourage autonomy, be generous with praise and trust the employees’ competence in completing a task

Think: long term

Try to find the kind of people that truly have potential to grow and flourish along with the company.

Go all in on Corporate Social Responsibility

So more money doesn’t necessarily makes us happier. But do you know what does? Altruism. Research shows that volunteer workers are more happy with their lives than others, because their actions are meaningful. Find a common purpose and create fun and clever CSR projects around that. Everyone will benefit, and your employees will become both happier and more loyal.