Okay, so you’ve narrowed your target audience down, involved your team in the Facebook activities, and the rest of the first five steps. Now, it’s time for the finale!

Here they are. Short and simple, as they should be:

6. Compare the costs

Studies have shown that Facebook as a marketing tool is much more cost-efficient than other media. Even compared with Twitter, LinkedIn and AdWords, Facebook is the cheapest. And no other media offers as many insights.

7. Use Facebook Insights

You can actually use Insights before you even start buying Facebook ads, to determine if there is an audience at all. Then you can tweak the settings after each campaign to see what brings the most clicks, likes, comments and shares. Was it a clever investment or do you need to do something different next time?

8. Try different approaches

There are many ways to use Facebook to reach potential customers these days. You can, for instance, choose to promote an event through Facebook Event Response or use Offer Claims to create your own discount codes. That way you can determine exactly how many new customers your initiative has sparked.

9. Go mobile

You can choose whether your promotion should appear on desktop or mobile platforms. But remember that 75% of Facebook traffic today is mobile, so most likely that’s where your customers are.

10. Don’t lean back

A common mistake is to initiate a campaign and relax, and forget all about the social interaction. But this is crucial, and now is the time to be more active than ever. Reply to people’s comments and try to get a discussion going.


ICYMI: The first five steps can be found here.


Do this today:

  • Change your browser homepage to Facebook Insights and get to know it by heart.
  • Find out whether your target audience are using on mobile or desktop – and adapt your ads accordingly.