Discover how The 5th Wave of Coffee is influencing the industry and how to stay on top of technological development and changing consumer habits in this episode with Jeffrey Young, managing Director of Allegra Strategies and founder of the London Coffee Festival.
[03:09] Jeff tells the story of how he got into coffee
[05:03] The early growth of the UK coffee industry and how the development of big firms like Starbucks affected the space
[07:25] The importance of the 3rd wave of coffee and how it led to the development of the 4th and 5th wave.
[11:25] How developments in technology are impacting coffee shop owners and the most essential internal and external tools
[13:16] The importance of concretising the concept before scaling up and having clarity over what you want for your business
[16:42] Why the premium end of the market is the only viable option for independents and how to avoid getting stuck in the middle
[18:46] How to prioritise quality in all parts of your business – from coffee to beverages like kombucha and matcha, as well as top notch food
[22:49] The importance of ethical and sustainable business practices for today’s millennial consumers
[26:20] Jeff’s current coffee habits and what he’s changed his mind about in the world of coffee
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