Over the last couple of weeks, we’ve been prepping you on how to think when looking for a new location to open up shop. There are tons of things to consider before expanding to a new location, but one thing is clear: preparation is key.

London isn’t only the British capital, the biggest city in Europe and the only city to have hosted the Olympic Games three times. The city also offers one of the liveliest restaurant scenes in the world, with thousands of eating places and countless of possible locations for a new one. We’ve crunched our data to create a heat map, showing the most popular and crowded areas for restaurants and cafés in London.

Why is it that some areas become so much more popular than others? Unfortunately, there’s no secret recipe. It’s all about finding a good fit between the area, the venue, and the financials.

Regardless if you’re looking for a location in London, or elsewhere in the UK, here are the most important takeaways from our previous blog posts on this subject: